By Rebecca Lieb
Content, in all its types, is the only most important portion of any campaign. discovering a profitable equilibrium among content material advertising and content material procedure is tough, yet crucial. Content - The Atomic Particle of Marketing goes past superficial descriptions of the way to supply enticing social media content material to provide the result of a long time of deep quantitative learn, and hours of interviews with senior dealers at the various world's major manufacturers.
Written by way of a known thought-leader, Content - The Atomic Particle of Marketing explores how content material capabilities within the broader framework of all advertising, in addition to organizational matters and IT choice making. It demonstrates the price content material brings not just to "owned" media tasks, comparable to a firm web site or web publication, but in addition the fundamental function content material performs in all different advertising and marketing tasks, from social media to ads to offline channels.
It will let readers to make the organizational, staffing, instruments and technique judgements essential to get content material up and working throughout divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of selling is, without problems, the definitive research-based advisor to content material marketing.
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Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy by Rebecca Lieb
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