Get Einweisermarketing für Krankenhäuser: Niedergelassene Ärzte PDF

By Klaus-Dieter Thill

Die Einweisung von Patienten durch niedergelassene Ärzte ist eine der zentralen Stellgrößen für den Krankenhauserfolg. Das Buch bietet zu diesem Thema

- eine auf empirischen Erkenntnissen basierende Komplett-Zusammenstellung der Anforderungen von niedergelassenen Ärzten an die Zusammenarbeit mit Krankenhäusern

- einen Selbst-Test zur Beurteilung der Qualität des eigenen Einweiser-Marketings

- eine Schritt-für-Schritt-Anleitung zur Entwicklung eines Einweiser-Marketingkonzeptes

- "Tipps- und methods " zur Zusammenarbeit mit niedergelassenen Ärzten.

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Einweisermarketing für Krankenhäuser: Niedergelassene Ärzte professionell gewinnen und binden (German Edition) by Klaus-Dieter Thill


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