Download e-book for iPad: Intelligent Content: A Primer by Ann Rockley,Charles Cooper,Scott Abel

By Ann Rockley,Charles Cooper,Scott Abel

Today, every little thing is advertising. the entire content material we produce impacts the client adventure. hence, all content material is advertising and marketing and all content material manufacturers are marketers.

Intelligent content material: A Primer introduces clever content material: the way it works, the advantages, the goals, the demanding situations, and the way to start. an individual who desires to comprehend clever content material gets a transparent creation in addition to case reviews and the entire reference details you'll ask for to make the case for clever content material together with your management.

Intelligent content material: A Primer is written by means of 3 leaders in content material approach and content material advertising. Ann Rockley is well known because the mom of content material process. Charles Cooper, co-author with Ann Rockley of coping with company content material, has been been serious about growing and trying out electronic content material for greater than twenty years. And Scott Abel, often called The content material Wrangler, is an across the world well-known international content material strategist. jointly, they've got created the definitive creation to clever content.

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Intelligent Content: A Primer by Ann Rockley,Charles Cooper,Scott Abel


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