By Eleonora Pantano,Bang Nguyen,Charles Dennis,Sabine Gerlach
Since the 1st variation of this landmark textbook, on-line purchasing has grown exponentially to the purpose that it now threatens to eclipse the excessive highway. With on-line retail providing either merits and demanding situations which are special from conventional trade, this textbook offers new ways to retailing and as such helps readers to make the most of new electronic technologies.
This long-awaited new version presents an intensive and great replace to its reliable center precept of electronic retailing and its dating with traditional retail tools. those rules are defined sincerely and essentially to supply scholars, marketers and researchers with a competent advisor to the implementation and operation of a profitable on-line retailing business.
Updates to this variation include:
- Search engine advertising and seek engine optimization.
- New and up to date case experiences, together with Tesco’s digital shop, Ray-Ban’s clever replicate, IKEA’s cellular catalogue and Nordstrom’s TextStyle.
- Social networks and digital word-of-mouth communication.
- A new bankruptcy on ubiquitous retailing.
- A fresh better half site to help tutors.
With accessibly written good points resembling key studying issues, questions, imagine points and extra studying, Internet Retailing and destiny views is perfect for somebody utilizing, learning or learning electronic commerce.
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Internet Retailing and Future Perspectives by Eleonora Pantano,Bang Nguyen,Charles Dennis,Sabine Gerlach
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