Get Marktchancen und -risiken in der Gesundheitswirtschaft: PDF

By Michael Greiling,Michael Brinkhaus

Für die langfristige Erfolgssicherung eines Unternehmens muss analysiert werden, welche Umwelteinflüsse auf die in der Gesundheitswirtschaft tätigen Unternehmen einwirken. Aus 35 Studien wurden u. a. folgende Einflussgrößen für die Gesundheitswirtschaft extrahiert: wirtschaftliche, gesellschaftliche und strukturelle Entwicklungen; Erkrankungen und deren Therapie; Medizin und Medizintechnik; IT; gesetzliche Rahmenbedingungen. Dieses Buch will eine Methodik bereitstellen, die es ermöglicht, die Bedeutung und Relevanz dieser Einflüsse zu ermitteln sowie strategische Vorgehensweisen und Lösungen zur Erfolgssicherung zu erarbeiten.

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Read or Download Marktchancen und -risiken in der Gesundheitswirtschaft: Strategien zur Bewertung, Problemlösung und Umsetzung (German Edition) PDF

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Marktchancen und -risiken in der Gesundheitswirtschaft: Strategien zur Bewertung, Problemlösung und Umsetzung (German Edition) by Michael Greiling,Michael Brinkhaus


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