By Alexandra Schramm
Wie präsentieren Sie sich?
Wie machen Sie sich findbar?
Wie können welche Maßnahmen in der Praxis umgesetzt werden?
Mit geringem Aufwand den größtmöglichen Nutzen erzielen:
- Marketing-Grundlagen
- Bewährte Maßnahmen wie Arzt-Suchverzeichnisse, Pressearbeit, publication …
- Alles über den Klassiker: die Praxis-Website
- Aktuelle Social Media tendencies wie fb, Twitter, Blogs
- Empfehlungsmarketing und Reputations-Management
- Suchmaschinenoptimierung (SEO) und Suchmaschinenmarketing (SEM)
Wertvolles Hintergrundwissen
- Rechtsvorschriften wie Berufsrecht, Heilmittelwerbegesetz, Wettbewerbsrecht, Datenschutzbestimmungen
- IT-Sicherheit in der Praxis - EDV-Sicherheit (Firewall, Virenschutz, Back-ups, Zugriffsrechte), Umgang mit IT-Dienstleistern …
Mit
Tipps & tips der Medien-Experten
Potentiellen Fallstricken
Checklisten und Anleitungen
Experten-Interviews seasoned Kapitel
Seien Sie sichtbar!
Online-Marketing und Internetpräsenz für Ihre Arztpraxis
Read or Download Online-Marketing für die erfolgreiche Arztpraxis: Website, SEO, Social Media, Werberecht (Erfolgskonzepte Praxis- & Krankenhaus-Management) (German Edition) PDF
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Additional resources for Online-Marketing für die erfolgreiche Arztpraxis: Website, SEO, Social Media, Werberecht (Erfolgskonzepte Praxis- & Krankenhaus-Management) (German Edition)
Sample text
Online-Marketing für die erfolgreiche Arztpraxis: Website, SEO, Social Media, Werberecht (Erfolgskonzepte Praxis- & Krankenhaus-Management) (German Edition) by Alexandra Schramm
by Ronald
4.4