
By Dirten von Schmeling,Simone Hoffmann
Der vorliegende Band reflektiert über geeignete und weniger geeignete Themen und Maßnahmen für die Presse- und Öffentlichkeitsarbeit, zeigt Fallstricke und Beachtenswertes beim Thema "Krisenkommunikation" auf und präsentiert zahlreiche Beispiele aus dem Alltag einer Krankenhaus-Pressestelle. Nicht zuletzt ist das Buch ein Plädoyer für die absolut notwendige Professionalisierung von Pressestellen in Krankenhäusern.
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Presse- und Öffentlichkeitsarbeit im Krankenhaus (Strategische Unternehmenskommunikation für Krankenhäuser und Gesundheitseinrichtungen) (German Edition) by Dirten von Schmeling,Simone Hoffmann
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