By Amy Van Looy
This undergraduate textbook adopts the viewpoint of companies - now not members - and clarifies the effect of social media on their assorted departments or disciplines, whereas additionally exploring how businesses use social media to create company worth. to take action, the ebook pursues a uniquely multi-disciplinary procedure, embracing IT, advertising and marketing, HR and lots of different fields. Readers will take advantage of a finished collection of present subject matters, together with: instruments, strategies and methods for social media, inner and exterior communique, viral advertising campaigns, social CRM, service provider branding, e-recruiting, search engine optimisation, social mining, sentiment research, crowdfunding, and felony and moral issues.
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Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics) by Amy Van Looy
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