Douglas T. Kenrick,Vladas Griskevicius's The Rational Animal: How Evolution Made Us Smarter Than We PDF

By Douglas T. Kenrick,Vladas Griskevicius

Why are Amazonian hunter-gatherers larger at common sense than Harvard scholars? Why did the Zambian president reject meals donations in the course of a famine? And why do billionaires paintings so hard—only to offer their well-merited funds away? during this lively travel of the most recent in behavioral technological know-how, psychologist Douglas T. Kenrick and advertising and marketing professor Vladas Griskevicius argue that whereas our choice making could seem superficially irrational, our misjudgments are the results of a mental mismatch among ancestral drives for survival and our glossy existence. eventually, The Rational Animal deals an uplifting message—that whereas our brains should still apartment caveman impulses, we have now developed to be smarter than we think.

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The Rational Animal: How Evolution Made Us Smarter Than We Think by Douglas T. Kenrick,Vladas Griskevicius


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