Gabriele Mielke's Vermarktung des Spitzenhandballs: Eine ökonomische Analyse PDF

By Gabriele Mielke

Die überwältigende Konkurrenz durch die bekannteren Männerligen, der erhöhte Kostendruck und eine forcierte Erfolgsorientierung machen es unerlässlich, Vermarktungspotenziale im Nischenmarkt Frauenhandball optimum auszuschöpfen.

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Vermarktung des Spitzenhandballs: Eine ökonomische Analyse der Handball-Bundesliga Frauen (German Edition) by Gabriele Mielke


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